Duxmore Botanics
Branding | Packaging | Illustration | Visual Merchandising
Duxmore Botanics is a luxury aromatherapy and skincare brand who create premium quality products, using the finest botanical ingredients and 100% natural fragrance. With product being developed and handmade on their farm on the Isle of Wight. Early in their journey, Char, the founder, approached me to collaborate on bringing this special brand to life.
The Duxmore brand invites consumers into a world of wellbeing, inspired by the natural fragrances crafted on the farm. The branding is built around botanical illustrations, with natural textures and fibres of the supporting assets reflecting the raw beauty of the environment. The colour palette is drawn from the farm’s landscape, evoking warmth, comfort and authenticity.
Branding
The packaging has been carefully considered, taking into account budget and hierarchy of information, where the Duxmore brand is new to market. Botanical illustration features to convey the fragrance of the products and create a luxurious yet personal feel that consumers feel proud to display in their homes.
Packaging
Duxmore’s Flagship store in Ryde on the Isle of Wight offers a sanctuary of calm on a bustling high street. The limited space for visual merchandising and POS means the graphics work hard to reflect the brands ethos, whilst promoting seasonal campaigns and new product launches.
Visual Merchandising
