Liz Earle Beauty Co.

In-House Creative | Packaging | Campaigns | VM | Digital | Printed Literature | Art Direction

Liz Earle is a British skincare and beauty brand, with a focus on natural botanical ingredients. I worked as an in-house Lead Designer for several years, contributing across all business touch points; from new product launches and large-scale window displays to visual merchandising, packaging, digital assets, sales literature, training manuals, art direction on photoshoots, high-level retouching and everything in between.

Full campaign rollout for a new overnight skincare product, Cica Restore Skin Paste and visuals to launch a new body balm product into Liz Earle’s body care range. I led both projects from concept and pitching to styling and art direction on photoshoots and final design and artwork of assets.

NPD Campaigns

Packaging

All Year Round Kits

Carton design for kits made for gifting, all year round. These cartons showcase the luxurious nature of the Liz Earle brand, whilst also aiding navigation on shelf and educating consumers at point of sale. Stunning macro imagery is used alongside foil, embossing and spot uv effects.

Redesign of Liz Earle’s Limited Edition Cleanse & Polish product, creating a striking visual using botanical imagery. The redesigns were successful in making an impact across marketing activations, social, ecommerce and point of sale versus standard ranges.

Limited Editions

From complete stores to counters, windows and events, I have worked across massive campaign rollouts, producing assets to many different sizes and specifications, always keeping customer experience at front of mind.

Visual Merchandising

Navigation is key to selling product on-shelf. These assets were designed to sit alongside a range of Face Masks, directing the customer to the best solution for their skin type. They work hard to inform and engage, directing the customer to what they need, whilst taking up minimal space, allowing for as much product as possible to be stocked.

Product styling and art direction on photoshoots (studio and location) for both campaign and lifestyle assets. Including high level retouching on some. Images used across digital and print.